Text: Unique Coating Applications for Point of Purchase Displays. Background: blurry store with purchase displays

Point of Purchase Display Coating Solutions

A point-of-purchase (POP) display is a strategically positioned and visually appealing advertising tool that increases the chances of making a sale. By being strategically located in areas where customers are likely to pass, such as center aisles or endcaps, a well-designed point of purchase display can make a significant difference in product success. The shape, size, colors, and texture of the display are essential considerations in creating an enticing and effective point-of-purchase experience.

Features of a High-Quality POP Display

The best point-of-purchase displays include a few critical factors that make the display stand out. The more appealing the display, the more likely people are to pay attention and consider making a purchase.

  • Clear messaging is key to every point of purchase display. Customers want to know what the product does and why they should buy it instead of something else. The right balance of visuals and text will go far.
  • Quality materials will do a great job in helping to sell. High-quality decorative coatings make a display visually appealing and noticeable.
  • Properly sized point-of-purchase displays are vital to success. A display that’s too large can feel obtrusive and unappealing while small displays can fade into the background.

Making a POP Display “Pop”!

The goal of a point-of-purchase display is to catch the eyes of the shoppers. Decorative chrome and painted finishes are great for making a point-of-purchase display stand out from others. At Mueller, we provide a range of coating services that add color, shine, and protection to plastic point of purchase displays. Our coatings can be applied to plastic and resin parts any way they are manufactured; 3D printing, machined plastic, urethane cast parts, vacuum formed plastic, fabricated sheet plastic, and injected molded parts.

Decorative Chrome Finishes:

Decorative chrome finishes on plastic can add a special touch to a point-of-purchase display. Gold, silver, chrome, copper, and other colors can be adhered to a display to highlight product features or overall product value.

To achieve a wide range of stunning decorative finishes for POP displays, we employ a process called vacuum metalizing. This process combines liquid spray and metallization techniques. It begins with the application of a primer, followed by a metalized layer. Finally, a durable clear or tinted topcoat is applied.

Decorative Painted Finishes:

When it comes to decorative painted finishes for POP displays, the possibilities are diverse and captivating.

Metallic Finishes

Metallic silvers, golds, and other metallic shades add a touch of sophistication and elegance, instantly elevating the visual appeal of the displays.

Soft Touch and Tactile Coatings

Soft touch, soft feel, or tactile coatings provide a pleasant sensory experience, enticing customers to interact with the display.

Matte Finishes

Matte finishes, including popular options like matte black, white, and various colors, offer a modern and understated aesthetic that can complement any branding or product style.

High Gloss and Candy Colors

On the other end of the spectrum, high gloss colors and candy colors deliver a vibrant and eye-catching look, commanding attention and making a bold statement.

Textured Finishes

Introduce depth and tactile appeal to your POP displays with textured finishes. These finishes add an element of intrigue and uniqueness, captivating customers with visually captivating surfaces and enhancing the overall appeal of your displays.

With these diverse decorative painted finishes, your POP displays transform into captivating visual pieces that not only serve their promotional purpose but also make a lasting impact on your customers.

Back Light Reflective Chrome Signs and Displays

Utilizing vacuum metalizing we can apply a very thin aluminum (chrome appearing) layer on a clear part so that during the day or when unlit it appears chrome but at night when backlit the light shines through.

Reflective Finishes

In the world of POP displays, where captivating attention is crucial, the strategic use of reflective coatings can make all the difference. Particularly when positioned under high-impact lighting, these coatings are designed to draw the gaze of shoppers and create an engaging visual experience. Our vacuum metalizing and vapor deposition processes use aluminum or silver alloy to coat parts of the display. This can result in a reflectivity rating of up to 98%.

When strategically applied to key areas of the display, such as logos, product highlights, or interactive elements, the reflective coatings can create an attractive visual contrast. As light hits the coated surfaces, it bounces off with a radiant effect, further amplifying the visibility and impact of the display while enhancing the overall aesthetics.

The Impact of an Eye-Catching Display

With the right POP display design, a business can take off like never before. The right display can grab customer attention, raise sales, create brand awareness, and differentiate a product or company from the competition.

Trust Mueller for Consumer Product and POP Display Products

At Mueller Corporation, we offer a wide range of high-grade coatings that can add an extra level of visual appeal to any point-of-purchase display. Our coatings have been successfully used on various applications such as product packaging, displays, and more. Whatever your requirements are, our team can work with you to determine the best coating solution to make your next display stand out. So, don’t hesitate to reach out and let us know your needs!

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